Let's Go Coaching.
A complete brand identity and a new website for coach Lennert Grawet: calm, personal and built to bring in requests. With a custom editor, so he updates his texts, photos and reviews himself.
Let's Go Coaching guides athletes and companies around Ghent: personal training, tailored training plans, lactate testing and sporty team building. The old WordPress site no longer told that story. We started over with a new black-and-white brand identity: an LG monogram, a classic serif and not one colour too many.
The website is fully custom-built, with no template. Large imagery, scroll animations that carry the story and a structure for each audience: people who want to grow themselves, and teams looking for a challenge together. On a phone it feels just as calm as on a large screen.
Lennert runs the site himself in a custom editor: he clicks a text or photo in the live preview, edits it, adds reviews and publishes everything with one button. We worked out the SEO with an SEO specialist, with new page names, metadata for every page and redirects from the old site, so existing links keep working.
The project in pictures.
The brand in use.
What we delivered.
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Logo and brand identity
A new logo with an LG monogram, a palette of black and white only and two typefaces. Captured in a simple brand guide anyone can follow.
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Social media and print
Profile picture, Facebook cover and five ready-to-post designs, plus invoice letterhead and a blank document in the brand style.
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Custom website
Thirteen pages built around two audiences: individuals and companies. Scroll animations, reviews and a clear path to a first meeting on every page.
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Custom editor
An editor in the brand style with a live preview: click to edit, drag in photos, manage reviews and publish everything at once. Behind its own login.
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SEO from day one
Page names, titles and descriptions aligned with an SEO specialist, structured data for Google, a sitemap and redirects from every old address.
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Fast and secure
Photos served automatically at the right size for each screen, strict security settings and a move from WordPress without the email going down.